Koh Gen Do is Now Available at Sephora

I honestly have never heard of this brand before.  Koh Gen Do is a Japanese brand that was created 25 years ago by the late actress Ai Saotome. The brand started with the actress search for skincare that would protect her sensitive skin and has now developed into an eco-friendly makeup line that is specifically made for high-definition camera. 2011 marks 25th Anniversary for the brand and their products are also now available at physical stores like Sephora and Barneys in New York and 3 other Barneys stores in Chicago, Boston & Dallas. If you don’t live near these locations, you can purchase their products online at Sephora.com or kohgendocosmetics.com. Although small, Sephora.com has a nice selection that piques my curiosity.


Aqua Foundation SPT 15 PA++, $62
Aqua Foundation hides discolorations and covers skin with a fine light-diffusing layer to minimize pores and imperfections for clear, satiny smooth skin under any lighting. Seawater minerals and white birch sap extracts keep skin hydrated and radiant. This pH balanced formula, ideal for all skin types, delivers a high density of minerals and nutrients for a healthy, nourished complexion.

Aqua Foundation Illuminator SPF 15 PA++, $39
A sheer complexion illuminator made from the same exclusive Aqua Foundation formula. This multifunctional liquid gives skin a transparent luminosity wherever it is applied. It creates a fine, light-diffusing layer that minimizes pores and imperfections while adding vibrancy to skin.

Moisture Concealer, $54
Moisture Concealer is an advanced concealer, with skincare benefits, that covers discolorations, dark circles, and primes your eyelids, all in one easy palette. Gentle moisturizing botanical ingredients take care of areas prone to dryness, such as under the eyes, where concealers are usually most needed. The smooth, soft texture applies evenly, allowing sheer layering that applies perfectly onto skin with long-wearing results.

Face Powder in Jar, $42

Made with a unique silk powder formula, Maifanishi Face Powder sets the foundation like a sheer silky veil. It also protects your skin's natural luminescence with gentle, ultra-fine elements that quickly blend with your skin.